icm2re logo. icm2:re (I Changed My Mind Reviewing Everything) is an 

ongoing web column edited and published by Brunella Longo

This column deals with some aspects of change management processes experienced almost in any industry impacted by the digital revolution: how to select, create, gather, manage, interpret, share data and information either because of internal and usually incremental scope - such learning, educational and re-engineering processes - or because of external forces, like mergers and acquisitions, restructuring goals, new regulations or disruptive technologies.

The title - I Changed My Mind Reviewing Everything - is a tribute to authors and scientists from different disciplinary fields that have illuminated my understanding of intentional change and decision making processes during the last thirty years, explaining how we think - or how we think about the way we think. The logo is a bit of a divertissement, from the latin divertere that means turn in separate ways.

Chronological Index | Subject Index

Are you really sure you've got two ideas?

About the illusion of gaining insights and ideas just sharing access to information

How to cite this article?
Longo, Brunella (2013). Are you really sure you've got two ideas? About the illusion of gaining insights and ideas just sharing access to information. icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Print)], 2.4 (October).

How to cite this article?
Longo, Brunella (2013). Are you really sure you've got two ideas? About the illusion of gaining insights and ideas just sharing access to information. icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Online)], 2.4 (October).
Full-text accessible at http://www.brunellalongo.co.uk/

October, 6 2013 - In the late 1990s I managed to organise and to author internet training courses aimed at advertising agencies and other media and communication professionals.

They wanted to know what the new media challenges were all about, I wanted to develop my understanding and advice about the future of advertising in a two-way communication world. We discussed ideas about the so called gift-economy...

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