icm2re logo. icm2:re (I Changed My Mind Reviewing Everything) is an 

ongoing web column edited and published by Brunella Longo

This column deals with some aspects of change management processes experienced almost in any industry impacted by the digital revolution: how to select, create, gather, manage, interpret, share data and information either because of internal and usually incremental scope - such learning, educational and re-engineering processes - or because of external forces, like mergers and acquisitions, restructuring goals, new regulations or disruptive technologies.

The title - I Changed My Mind Reviewing Everything - is a tribute to authors and scientists from different disciplinary fields that have illuminated my understanding of intentional change and decision making processes during the last thirty years, explaining how we think - or how we think about the way we think. The logo is a bit of a divertissement, from the latin divertere that means turn in separate ways.


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Those Brunellas are Google's delusions. Get over it!

Why, as long as the search engines are broken or not fit for purpose, and social media accounts can be taken over by fans, imitators and false friends, we may need to forget the web visibility imperative

How to cite this article?
Longo, Brunella (2013). Those Brunellas are Google's delusions. Get over it! icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Print)], 2.5 (November).

How to cite this article?
Longo, Brunella (2013). Those Brunellas are Google's delusions. Get over it! icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Online)], 2.5 (November).
Full-text accessible at http://www.brunellalongo.co.uk/

November, 30 2013 - Like many other consultants and freelance, I do not have an advertising budget for search engine optimisation (id est, keywords advertising) at present. For the last 18 years, I have been investing some time - and occasionally some money too - for ordinary maintenance of my web presence, using W3 languages, metadata and other common internet standards, so that my web pages could be discovered by search engines' crawlers and properly indexed ...

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