icm2re logo. icm2:re (I Changed My Mind Reviewing Everything) is an 

ongoing web column edited and published by Brunella Longo

This column deals with some aspects of change management processes experienced almost in any industry impacted by the digital revolution: how to select, create, gather, manage, interpret, share data and information either because of internal and usually incremental scope - such learning, educational and re-engineering processes - or because of external forces, like mergers and acquisitions, restructuring goals, new regulations or disruptive technologies.

The title - I Changed My Mind Reviewing Everything - is a tribute to authors and scientists from different disciplinary fields that have illuminated my understanding of intentional change and decision making processes during the last thirty years, explaining how we think - or how we think about the way we think. The logo is a bit of a divertissement, from the latin divertere that means turn in separate ways.

Chronological Index | Subject Index

Let social media battles end or, at least, be traceable and regulated

About data management, programmatic advertising and other digital challenges for brands

How to cite this article?
Longo, Brunella (2014). Let social media battles end or, at least, be traceable and regulated. About data management, programmatic advertising and other digital challenges for brands. icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Print)], 3.10 (October).

How to cite this article?
Longo, Brunella (2014). Let social media battles end or, at least, be traceable and regulated. About data management, programmatic advertising and other digital challenges for brands. icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Online)], 3.10 (October).
Full-text accessible at http://www.brunellalongo.co.uk/

The fast way

29 October 2014 - "We have almost 60 millions likes on Facebook and almost three million followers on Twitter" told me recently a marketing manager I had just introduced myself and my consultancy services for brands and internet names.

"What can you add to us", was the real question the gentleman had in mind, besides the nervousness of the situation (a busy exhibition booth where... everybody wants penniless consultants wandering around, of course) ...

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