icm2re logo. icm2:re (I Changed My Mind Reviewing Everything) is an 

ongoing web column edited and published by Brunella Longo

This column deals with some aspects of change management processes experienced almost in any industry impacted by the digital revolution: how to select, create, gather, manage, interpret, share data and information either because of internal and usually incremental scope - such learning, educational and re-engineering processes - or because of external forces, like mergers and acquisitions, restructuring goals, new regulations or disruptive technologies.

The title - I Changed My Mind Reviewing Everything - is a tribute to authors and scientists from different disciplinary fields that have illuminated my understanding of intentional change and decision making processes during the last thirty years, explaining how we think - or how we think about the way we think. The logo is a bit of a divertissement, from the latin divertere that means turn in separate ways.

Chronological Index | Subject Index

Personas in search of an author and the ecstasy of agile requirements

About what constitutes an advertisement or the tipping point question for digital designers

How to cite this article?
Longo, Brunella (2015). Personas in search of an author and the ecstasy of online communications. About what constitutes an advertisement or the tipping point question for digital designers. icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Print)], 4.11 (November).

How to cite this article?
Longo, Brunella (2015). Personas in search of an author and the ecstasy of online communications. About what constitutes an advertisement or the tipping point question for digital designers. icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Online)], 4.11 (November).
Full-text accessible at http://www.brunellalongo.co.uk/

To John McKenzie and Pippa Hargrave, very trustable virtual friends

London, 4 February 2016 - Recently endorsed by academics and practitioners as a cost effective and user centered methodology, the design personas I am talking about are fabricated archetypes, synthetic and abstracted representations of typical users’ behaviours, choices and actions to guide digital developments ...

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