icm2re logo. icm2:re (I Changed My Mind Reviewing Everything) is an 

ongoing web column edited and published by Brunella Longo

This column deals with some aspects of change management processes experienced almost in any industry impacted by the digital revolution: how to select, create, gather, manage, interpret, share data and information either because of internal and usually incremental scope - such learning, educational and re-engineering processes - or because of external forces, like mergers and acquisitions, restructuring goals, new regulations or disruptive technologies.

The title - I Changed My Mind Reviewing Everything - is a tribute to authors and scientists from different disciplinary fields that have illuminated my understanding of intentional change and decision making processes during the last thirty years, explaining how we think - or how we think about the way we think. The logo is a bit of a divertissement, from the latin divertere that means turn in separate ways.

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Knowdging and visions of paradise

Language and rhetoric of behavioural economics. Part 1 of 3: Do we have a problem?

How to cite this article?
Longo, Brunella (2016). Knowdging and visions of paradise: language and rhetoric of behavioural economics. Part 1 of 3: Do we have a problem? icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Print)], 5.2 (February).

How to cite this article?
Longo, Brunella (2016). Knowdging and visions of paradise: language and rhetoric of behavioural economics. Part 1 of 3: Do we have a problem? icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Online)], 5.2 (February).
Full-text accessible at http://www.brunellalongo.co.uk/

London, 24 May 2016 - With the neologism knowdging (fusion of knowledge and nudging) I refer to the influence of experimental, often simplistic and paternalistic ideas, coming mainly from behavioural economists, on the way in which we process, manage and deliver data and information in the public discourse, in advertising and in a number of data workflows, decision making and judgment situations.

If you think of knowdging as pushing data and narratives in the direction of your audience and scope in a meaningful way, you are absolutely on the right track: that encompasses a wide range of activities and media, from education to public relations and politics. Knowdging does not differ too much in the 21st Century from pre-historic shamans’ practices but for the aspiration, intention or pretence to be scientifically driven. In sum, librarianship, advertising and even computing were mostly speculative fields of practice, belonging to the arts and crafts. Knowdging is science and it is based on falsifiable (id est, repeatable and not refutable) evidence ...

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