icm2re logo. icm2:re (I Changed My Mind Reviewing Everything) is an 

ongoing web column edited and published by Brunella Longo

This column deals with some aspects of change management processes experienced almost in any industry impacted by the digital revolution: how to select, create, gather, manage, interpret, share data and information either because of internal and usually incremental scope - such learning, educational and re-engineering processes - or because of external forces, like mergers and acquisitions, restructuring goals, new regulations or disruptive technologies.

The title - I Changed My Mind Reviewing Everything - is a tribute to authors and scientists from different disciplinary fields that have illuminated my understanding of intentional change and decision making processes during the last thirty years, explaining how we think - or how we think about the way we think. The logo is a bit of a divertissement, from the latin divertere that means turn in separate ways.

Chronological Index | Subject Index

Knowdging and visions of paradise

Language and rhetoric of behavioural economics. Part 2 of 3: Do you speak normal?

How to cite this article?
Longo, Brunella (2016). Knowdging and visions of paradise: language and rhetoric of behavioural economics. Part 2 of 3: Do you speak normal? icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Print)], 5.3 (March).

How to cite this article?
Longo, Brunella (2016). Knowdging and visions of paradise: language and rhetoric of behavioural economics. Part 2 of 3: Do you speak normal? icm2re [I Changed my Mind Reviewing Everything ISSN 2059-688X (Online)], 5.3 (March).
Full-text accessible at http://www.brunellalongo.co.uk/

London, 4 July 2016 - We all know that any business case that requires to change language, media, procedures or behaviours causes great material challenges to people. Beliefs, habits and traditions, together with power conflicts, add further obstacles to change in any field - from religion to finance.

In Thinking fast and slow Daniel Kahneman quotes excellent examples of unexpected resistance to change by finance experts to whom researchers had introduced historical statistical evidence: showing hard data would dramatically challenge experts’ and professionals’ beliefs in any field but is very often unlikely to be successful if there is not a demand for change and no endorsement of collaborative, appreciative knowledge practices - think about the wrong forecasts in the energy sector forecasts.

What media, language and message combinations are more effective and for what purpose?
Can narrative stories, visual arts and other more holistic and creative forms of expression reach out better than the mere use of the best organised and visualised statistics?
Can we prevent Stuxnet-like cyberthreats in industrial plants just through compliance with technical standards?
Do women like infographics more than men?
Can we measure the effectiveness of video lessons for the purpose of learning physics?
Is it convenient to translate a 300 pages report in 5 minutes video on YouTube?
How do we learn new insight from data filtered and clustered from open sources through algorithms for which there is no reverse engineering possibility? ...

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