Who I am

Brunella Longo is a management consultant with over 30 years of experience spanning several public and private research, communication and intelligence environments.

Brilliant communicator, energyzing and efficient team leader, with Online Data Assessment, Brunella offers advice, specifications, directions, communication and training services for engineering of data management activities and management of IT, media or customer services projects.

Brunella has pioneered, designed, implemented and managed applications of information and communication technologies across several industries and functions for a variety of projects including library automation, search engines and natural language processing, marketing and sales, education, training and e-learning, cyber security infrastructures and R&D.

She has investigated and anticipated best practices in IT services and applications, information behaviours and information design for three decades: the use of computers and databases in libraries and archives services in the 1980s, the introduction of internet for knowledge management and advertising since the early 1990s, the developments of social media and social network analysis for information sharing, policies and cyber security since 2003.

Brunella has been championing continuous professional development since the early beginnings of her career. As an independent scholar, she authors and publishes books, professional articles and instructional materials on information management and data engineering.

She published her first book about automation of libraries and archives in 1983 (Le basi dell'automazione in biblioteca, her dissertation thesis), followed by a handbook on online databases commissioned by AIB, the Italian Association of Libraries (Banca Dati) in 1993, an essay on publishing businesses in the digital economy (La nuova editoria) in 2001 - besides several articles, papers and instructional materials. From 2010 on, she has embraced new self-publishing formats and licensing agreements including Online Data Assessment's "Guidance On Demand" series.